Tuesday, May 8, 2012

Perfect.

The completely true story of how Reese's PB Cups were created:

 

Oh, how I wish I could go back to the 80s. It was all Walkman's and strutting around with peanut butter. So if there's anyone here who doesn't love Reese's, they can stop reading now, because what I'm about to say won't apply (BTW, I question your sanity): Peanut butter and chocolate have always been perfect for each other. It has a magnetic pull that draws two awesome people in headphones crashing into each other in the '80s. Or perhaps more attractively, they fit together like a fine-tuned gear.


Thanks to Arnold Worldwide, we are now graced with these little show-stopper spots. Little 15 second tv ads that create a hush that falls over the living room and everyone wishes that they had a Reese's Peanut Butter Cup. Right. Now. This campaign reminds us all how powerful simple can be. There is the deep-rooted consumer insight: people love this candy, just the way it is. They simply need to be reminded, in a quick and funny way. Simplicity is not limiting. Simplicity is perfect. It can be amusing time and time again, and cause people to stop flipping channels when they see the Reese's-orange screen and the catchy-music.

It can be used to remind people that The Avengers is even better with chocolate and peanut butter,

 

or that global warming is bad, mmk? 

 

Great job Arnold, you have reminded us all how powerful simple can be. Now, I'm going to see the Avengers, smuggle in a jar of peanut butter and see who comes crashing into me with a bar of chocolate.